Our Team

As a foundational belief of the firm, we do not subscribe to the idea that one discipline or one type of experience background has all the right answers. Instead, we look to a truly diverse and multidisciplinary team to uncover deeper insights, yield big results and, most importantly, create new levels of innovative thinking.

Terry Shook FAIA

Terry Shook FAIA

Founding Partner and Principal

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Charles Terry Shook, FAIA, is a founding partner and principal of Shook Kelley. He serves as principal-in-charge of the New Urban planning and design group, with an emphasis on urban retail design and main street development. Terry and his team are focused upon the creation of new communities in both the suburbs and within urban cores that reflect timeless patterns of building, while responding to modern aspirations for a better life.

As one of the nation's top experts in PlaceMarking, he has been recognized as a vanguard in the movement to return meaning to the urban environment by the Clinton Library & School of Public Service. Terry is an annual lecturer in the Professional Development Program at Harvard University, and has shared his views with audiences connected to the International Council of Shopping Centers (ICSC), the International Downtown Association, the National Trust for Historic Preservation, the American Planning Association and, of course, the Urban Land Institute.

Kevin E. Kelley AIA

Kevin E. Kelley AIA

Founding Partner and Principal

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Kevin Kelley, AIA is a co-founding partner and principal of Shook Kelley. Although he started in Charlotte, Kevin has headed up the Los Angeles office since 2002 and serves as the principal-in-charge of retail stores, restaurants, grocery stores and leisure-related projects. Kevin holds two degrees in architecture from the University of NC at Charlotte and has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their “go to market” strategies. Kevin has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences.

As one of the more progressive thinkers in retail and food strategy, Kevin is a sought-after speaker on the topics of consumer behavior, store design and retail strategy. Kevin has taught courses and lectured at the University of North Carolina (6 years) and Harvard University (11 years). In addition to his professional work, Kevin was one of the original founders, visionaries and presidents of the South End Development Corp.—a very successful, non-profit urban district. He is currently serving his second term as an advisory board member of AIGA LA, which focuses on the development of the Southern California design community.

The team at Shook Kelley is made up of well-rounded professionals from a diverse set of backgrounds, including architecture, interior design, graphic design, planning, landscape architecture, merchandising, retail strategy, branding, marketing, advertising, consumer behavior and cultural anthropology.

Michael Dunning AIA, CNU, NCARB, LEED AP

Michael Dunning AIA, CNU, NCARB, LEED AP

Principal

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James Michael Dunning, AIA, CNU, NCARB, LEED AP has 25 years of experience in urban planning, multi-family residential, retail, restaurant, office and civic design and architecture. As an architect and urbanist, Michael’s skills are paramount when it comes to the firm's placemaking efforts. His experience with large and complex mixed-use projects, beginning with the Cornelius, N.C. Town Center and Cornelius Town Hall in 1996, has evolved into ever-larger and more meaningful placemaking. As principal-in-charge of the Birkdale Village project in Huntersville, N.C., he led the design team through the design process and also oversaw the construction of the entire project. His experience includes the preparation of over 100 master plans and several design guidelines, vision books and pattern books associated with these types of projects. As a LEED Accredited Professional, he serves on the review committee for the pending LEED ND (Neighborhood Development) rating system.

Michael is a member of several professional organizations, including the Congress for New Urbanism, North Carolina Downtown Development Association, and Architects, Designers, Planners for Social Responsibility. He is also a frequent guest lecturer at various universities, as well as serving two years as editor of SANSKRIT Magazine.

Tom Goodwin AIA

Tom Goodwin AIA

Principal

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Tom Goodwin, AIA, has worked on many building types and planning projects, ranging from science museums and warehouse renovation projects, to large and complex mixed-use planning projects. His vast understanding of contracts and building codes, and his attention to detail make him one of the firm's most technically proficient designers and a valuable part of the design and construction team.

Tom has served as Project Manager and architect on three North Carolina state-owned projects in the past. Within the firm, Tom has become the principal that has invested the time and energy through course work and project experience in becoming highly proficient in the application and calibration of the Smart Code, the premier form-based zoning code. Beyond the accepted practice parameters of the Smart Code, Tom, through projects of the firm, has taken the code’s basic tenets for T5 and T6 commercial zones and greatly expanded it. Tom also has extensive experience in the preparation of Design Guidelines and Pattern Books required in order to implement mixed-use projects.

Frank Quattrocchi LEED AP

Frank Quattrocchi LEED AP

Founding Principal

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A founding principal in the firm, Frank Quattrocchi, LEED AP, has worked on a variety of projects, including retail boutiques and restaurants, shopping centers, educational facilities and mixed-use developments during his 30 years as a designer.

Building upon a strong foundation in architecture, interior design and store design, Frank’s unique approach to creating consumer environments translates into spaces that are both relaxing and conversationally stimulating. He is an award-winning and nationally renowned designer with a thorough understanding of the different demographic forces affecting today’s competitive landscape. He brings an understated sophistication to each project he takes on, often resulting in an elegant interpretation of an otherwise commonplace environment.

Stan Rostas AIA, IIDA, LEED AP BD+C

Stan Rostas AIA, IIDA, LEED AP BD+C

Founding Principal

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Stan Rostas, AIA, IIDA, LEED AP BD+C, is a founding principal in the firm, in addition to being one of its most versatile designers. He is an accredited member of the American Institute of Architects and the International Interior Design Association, and is also a LEED Accredited Professional in Building Design + Construction–accomplishments truly reflective of his diverse capabilities in architecture, interiors and planning.

Stan is an award-winning designer who has been credited with creating fresh ideas for the many projects he has designed. His background is as diverse as the types of projects he takes on and he applies the insight gained into the many regional issues in architecture and planning, continually expanding within the different areas of practice that Shook Kelley provides.

Terry Vickers AIA, NCARB

Terry Vickers AIA, NCARB

Principal

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Terry Vickers, AIA, NCARB, is a versatile designer who has created unique solutions for the many award-winning facilities projects of the firm he has helped to design, such as Chiron America (Charlotte, NC) and Hearst Plaza, (Charlotte, NC) among others. His experience in mixed-use, multi-family residential, retail, office and civic design, combined with a vast technical understanding of the software applications used within the architectural and media software fields, make him a valuable part of the design and construction team.
    
Terry also plays a large role in many of the firm's educational facility design projects, having been involved in the programming, design and construction of improvements of school campuses for Charlotte-Mecklenburg Schools, Gaston County Schools, and Mountain Island Charter School, in Mt. Holly, N.C., among others. His understanding of design, building codes and construction technologies translates into facilities that are delivered on time, under budget and with minimal change orders.

Larry Zinser II

Larry Zinser II

Principal

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Urban planner and designer Larry Zinser has become one of the best architects to tackle a master plan, with the hands-on design experience necessary to grasp the small details as well as the big picture for most any type and scale of project. He has played an important role in the concept and creation of several towns and large scale mixed-use projects ranging from the development of a vision plan for an abandoned rail corridor for the Charlotte Trolley in the late 90s that has resulted in over $1 billion in redevelopment, to the master plan and design of the 40-acre retail-office-civic core for the award-winning Biltmore Park Town Square in Asheville, N.C., to a traditional neighborhood development for Monteith, among many other mixed-use communities.

Larry's experience also involves master planning and architectural services for the future Lexington Depot District, being designed around future passenger rail service on the site of a former manufacturing facility in downtown Lexington, N.C. He was also part of the team retained by Triangle Transit (NC) to provide strategic guidance and planning related to Transit Oriented Development in Wake, Orange and Durham counties in North Carolina, as a part of an effort to seek a 1/2 cent sales tax for transit, and to apply for New Starts funding.

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