"Specialty Food News’ Eva Meszaros talks to retail design expert Kevin Kelley on how a store’s design elements influence shopper behavior. Rather than treating store design as separate from branding and marketing—a mistake Kelley contends many retailers make—the three should be very connected. In this interview, he talks about common mistakes, and how merchants’ should think of and set up their store like a movie.”

Source Store Design and Shopping Behavior with Kevin Kelley, specialtyfood.com, April 2015