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Odyssey Marine Exploration
When the world’s foremost underwater archaeological and deep water shipwreck company discovered an unfathomable amount of gold and priceless artifacts on the S.S. Republic and the H.M.S., they quickly recognized an opportunity to build a new profile and position for their company without compromising the ethics and integrity upon which it was founded.
Odyssey Marine Exploration turned to Shook Kelley for guidance, direction and strategy.
The goal was to develop a brand strategy plan that centered on the idea of building a comprehensive brand universe for Odyssey Marine Exploration that would extend into many areas of their expertise, as well as present new and viable business opportunities that would reach a new consumer base. Shook Kelley was challenged to take the company’s existing brand equity of science, history, archaeology, economics, civics and geography and meld it together into a powerful consumer brand that would produce new retail, business and brand models.
Odyssey Marine Exploration turned to Shook Kelley for guidance, direction and strategy.
The goal was to develop a brand strategy plan that centered on the idea of building a comprehensive brand universe for Odyssey Marine Exploration that would extend into many areas of their expertise, as well as present new and viable business opportunities that would reach a new consumer base. Shook Kelley was challenged to take the company’s existing brand equity of science, history, archaeology, economics, civics and geography and meld it together into a powerful consumer brand that would produce new retail, business and brand models.