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The Coca-Cola Company

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In an attempt to increase the brand preference and purchasing of Coca-Cola products by strengthening the brand’s relevance to customers, The Coca-Cola Company hired Shook Kelley to develop beverage aisle merchandising concept solutions that would reinforce the brand’s relevance with consumers aged 12-49.

The Coca-Cola Company

Five different “occasion-based” aisle themes were developed for consumer research.

Five different “occasion-based” aisle themes were developed for consumer research.

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