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Norman Russell Salon & Spa
Norman Russell Salon & Spa approached Shook Kelley with the task of creating its new store environment. Shook Kelley’s designers created a dynamic, yet clean environment that was contemporary without being trendy.
A primary project objective was to create a retail area within the space. Shook Kelley allowed for significant merchandising space and positioned it in a highly trafficked area. Even the waiting area’s curved wall created merchandising opportunities. Its recessed shelves highlighted the latest in hair care and styling products to promote sales.
Throughout the interior, design elements such as zigzag ceiling patterns, stained concrete floors, natural wood, drum-ceiling soffits and cable lighting enhanced a color palette that ranged from energetic to serene.
A primary project objective was to create a retail area within the space. Shook Kelley allowed for significant merchandising space and positioned it in a highly trafficked area. Even the waiting area’s curved wall created merchandising opportunities. Its recessed shelves highlighted the latest in hair care and styling products to promote sales.
Throughout the interior, design elements such as zigzag ceiling patterns, stained concrete floors, natural wood, drum-ceiling soffits and cable lighting enhanced a color palette that ranged from energetic to serene.